Features Built for Growth
Every feature in ADAM is designed around one question: "What should I do next?" Here's how we turn data into action.
⚡ First-Hour Alerts
TikTok's algorithm makes decisions fast. The first 30-120 minutes after you post determine whether your video gets pushed to the For You Page or dies in obscurity.
- Velocity tracking: We monitor views, likes, shares, and comments in real-time during the critical window
- Instant alerts: Get notified the moment your video underperforms your baseline
- Action prompts: Specific suggestions (share to story, engage with comments, cross-post) to boost velocity
- Baseline comparison: See how this video compares to your typical first-hour performance
🧠 The Science
Research shows TikTok's recommendation system heavily weights early engagement signals. Videos that hit velocity thresholds in the first hour are 4.7x more likely to reach 100K+ views. (Source: ACM Digital Library, 2024)
Experiment: Hook Style Test
Result: "Action-first" hooks outperform "question" hooks by 109% for your audience.
🧪 Experiments Engine
Stop guessing. Start testing. ADAM's experiments engine turns your content creation into a structured learning process that compounds over time.
- Hypothesis library: Choose from proven test ideas (hooks, thumbnails, timing, formats) or create your own
- Structured measurement: Track results at 1h, 6h, 24h, and 72h windows
- Statistical rigor: We tell you when results are significant vs. noise
- Learning memory: Every experiment adds to your personal playbook
🧠 The Science
Netflix's A/B testing research shows that sequential monitoring with pre-defined windows reduces false positives by 60%. We use the same methodology, adapted for creator content. (Source: Netflix TechBlog, 2024)
🎮 Missions & Rewards
Consistency is the #1 predictor of TikTok growth. ADAM's mission system uses evidence-based habit formation techniques to make consistency feel like a game.
- Weekly missions: Clear, achievable goals tailored to your growth stage
- XP & coins: Earn rewards for actions that correlate with actual growth
- Streaks: Visual progress tracking that builds momentum
- Smart prompts: Timely reminders based on your optimal posting schedule
🧠 The Science
A systematic review of 62 digital behavior change interventions found that goal-setting, self-monitoring, prompts/cues, and reinforcement are the most effective techniques for habit formation. ADAM implements all four. (Source: J Med Internet Res, 2024)
This Week's Missions
5/8 Complete-
✓+50 XP
Post 3 videos this week
Consistency builds audience trust
-
✓+75 XP
Try a new hook style
Based on your experiment results
-
+25 XP
Post during peak hour
Your best time: 6-8 PM
You: Why did my dance video perform 3x better than my talking videos?
ADAM: Looking at your data, your dance videos have 23% higher completion rate in the first 3 seconds. This matters because TikTok's algorithm prioritizes retention. Your talking videos have strong engagement (comments +15%), but lower initial hook—consider opening with movement even in talking videos.
💬 AI Coach
Ask questions. Get answers grounded in YOUR data, not generic advice. ADAM's AI coach explains the "why" behind every recommendation.
- Data-grounded: Every answer references your actual metrics and baselines
- Honest uncertainty: When we don't know, we say so—no fake confidence
- Research-backed: Recommendations cite TikTok's creative best practices and academic research
- Context-aware: Understands your niche, posting history, and past experiments
🧠 The Science
We follow TikTok's official "Creative Codes": Hook viewers in 3 seconds, use native style, and create for sound-on. Our AI coach translates these principles into specific actions for your content. (Source: TikTok For Business, 2024)
📈 Calibrated Predictions
See where you're headed—with honest confidence intervals. ADAM's predictions are calibrated against real outcomes, so you know when to trust them.
- Early velocity → 24h forecast: Predict final reach from first-hour signals
- Weekly projections: See expected follower growth based on current trajectory
- Confidence bands: Wide when uncertain, narrow when confident
- Calibration tracking: We track our prediction accuracy over time
🧠 The Science
Research shows early engagement metrics (first 1-6 hours) correlate 0.7+ with 24-hour performance. ADAM uses this correlation for forecasting, with explicit uncertainty quantification. (Source: ACM SIGKDD, 2023)
24-Hour Forecast
Your Content Playbook
🎬 Content Strategy
Your personalized playbook, built from your own data. Stop copying generic advice—discover what actually works for YOUR audience.
- Best posting times: Calculated from your audience's engagement patterns
- Format performance: See which content types drive the most growth
- Hook quality scoring: Rate your first 3 seconds against your best performers
- Content pillars: Identify your strongest themes and topics
🧠 The Science
TikTok's official creative guidance emphasizes: "Hook in the first 3 seconds, maintain pacing, and use trending sounds." We score your content against these principles using completion rate and engagement data.
ADAM vs. Generic Analytics
We're not another dashboard. Here's what makes ADAM different.
| Feature | Generic Tools | ADAM |
|---|---|---|
| Shows metrics | ✓ | ✓ |
| Tells you what to DO with metrics | ✗ | ✓ |
| First-hour velocity alerts | ✗ | ✓ |
| Structured A/B testing | ✗ | ✓ |
| Learning memory (personalized) | ✗ | ✓ |
| Gamified missions for consistency | ✗ | ✓ |
| AI coach grounded in YOUR data | ✗ | ✓ |
| Calibrated predictions with confidence | ✗ | ✓ |
| Research-backed recommendations | ✗ | ✓ |
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