We're Building the Tool We Wish Existed

ADAM isn't another analytics dashboard. It's a growth system built by creators, for creators—grounded in research, not guesswork.

The Problem We're Solving

Most creators have access to more data than ever—but less clarity than ever. TikTok's native analytics show you what happened, but not why it happened or what to do next.

We've watched talented creators burn out trying to "crack the algorithm," making decisions based on viral myths instead of actual data. They post randomly, hoping something sticks, instead of running structured experiments.

ADAM exists to change that. We convert raw metrics into actionable insights, help you run real experiments, and build consistency through gamified missions— all backed by academic research on habit formation and content virality.

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Lenko Studio

Creator & Builder

We're a small team obsessed with the intersection of creativity, data, and behavior design. We've helped creators grow from 0 to 100K+ followers and learned that consistency beats virality every time.

What We Believe

These principles guide every feature we build.

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Action Over Metrics

Numbers without context are noise. Every data point in ADAM is tied to a specific action you can take. If we can't tell you what to do with it, we don't show it.

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Research-Backed

We cite our sources. Our habit system is based on behavior change research. Our experiment engine uses Netflix-style sequential testing. No bro science.

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Honest Uncertainty

We'll never claim to "guarantee virality." When our predictions are uncertain, we say so with explicit confidence intervals. Trust is earned through honesty.

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Useful Gamification

Rewards should reinforce behaviors that actually drive growth—not just engagement with our app. XP is earned by completing missions that improve your content.

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Privacy-First

We use TikTok's official API with read-only access. We can't post, delete, or modify your account. Your data is encrypted and never sold.

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Compounding Learning

Every experiment you run, every mission you complete adds to your personal playbook. ADAM gets smarter about YOUR audience over time.

Our Design Philosophy

How we think about building growth tools.

Experiments Beat Intuition

Your intuition about what works is probably wrong 60% of the time. We've seen creators convinced that "X works best" until their experiments proved otherwise. ADAM helps you test assumptions systematically.

Consistency Beats Virality

One viral video is luck. Consistent posting with iterative improvement is a system. We focus on building habits that compound—not chasing one-hit wonders.

First Hour Is Everything

TikTok's algorithm makes decisions fast. Videos that hit velocity thresholds in the first 30-120 minutes get pushed to the For You Page. Everything else is secondary.

Your Playbook, Not Ours

Generic "post at 6pm" advice doesn't account for YOUR audience. ADAM builds a personalized playbook from your own data—what works for you might not work for anyone else.

Built on Research

Every major feature in ADAM is grounded in peer-reviewed research or official platform documentation. Here's some of what informs our design:

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Habit Formation

Our mission system implements the 4 most effective techniques for digital behavior change: goal-setting, self-monitoring, prompts/cues, and reinforcement.

Source: J Med Internet Res, 2024 — Systematic review of 62 digital behavior change interventions

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A/B Testing

Our experiments engine uses sequential monitoring with pre-defined measurement windows to reduce false positives—the same methodology Netflix uses.

Source: Netflix TechBlog, 2024 — "Sequential Testing Keeps the World Streaming"

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TikTok Engagement

Academic analysis of TikTok engagement patterns confirms that early velocity (first-hour metrics) strongly predicts 24-hour performance.

Source: ACM Digital Library, 2024 — "Analyzing User Engagement with TikTok's Short Format Videos"

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Creative Best Practices

TikTok's official "Creative Codes" emphasize: hook in 3 seconds, native style, sound-on design. Our AI coach translates these into specific actions.

Source: TikTok For Business, 2024 — Official creative guidelines

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Gamification

Self-Determination Theory research shows that gamification works best when it supports autonomy, competence, and relatedness—not just points.

Source: TechTrends/Springer, 2024 — "Advancing Gamification Research"

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Prediction Calibration

Experimentation platforms combining Bayesian methods with reinforcement learning show improved prediction accuracy—informing our forecasting approach.

Source: ACM SIGKDD, 2023 — "Experimentation Platforms Meet Reinforcement Learning"

Built to Last

Modern, reliable technology that scales with you.

Data Source Official TikTok API

Edge Caching Cloudflare

Database PostgreSQL

Security Bank-Level Encryption

Uptime 99.9% SLA

Data Refresh Every 30 min

Ready to Grow with Confidence?

Join thousands of creators who are done guessing and ready to start experimenting.

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